MYRTLE BEACH – The Myrtle Beach Area Chamber of Commerce is hosting two meetings in September that are open to the public. The Aviation Service Task Force meeting is from 9 a.m. to 10:30 a.m. Tuesday, Sept. 15, at the Sheraton Myrtle Beach Convention Center Hotel (Ballroom C). The MBACC Marketing Council luncheon meeting, featuring a tourism update, begins at 12 p.m. Wednesday, Sept. 23, at the Crown Reef Conference Center.
Advance registration is required. Register for the MBACC Marketing Council luncheon meeting by Sept. 17. Register online for both meetings at MyrtleBeachAreaChamber.com.
These topics will be addressed Sept. 15 by the Aviation Service Task Force, formed to attend to issues related to aviation and the Myrtle Beach International Airport:
- Welcome: Frans Mustert, chairman, Aviation Service Task Force
- Airline Marketing/MBACC Update: Scott Schult, executive vice president of marketing, MBACC
- Airline Marketing/Golf Holiday Update: Bill Golden, president, Myrtle Beach Golf Holiday
- Airline Industry Update: Mike Boyd, president and co-founder, Boyd Group International Inc.
- Q&A
"With the ailing economy, it’s important for our destination to understand what is taking place in the aviation industry and do all that we can to be good partners with airlines," said Frans Mustert, chairman of the Aviation Service Task Force and president of Oceana Resorts. "We’re moving in the right direction with the proposed terminal expansion at Myrtle Beach International Airport. Once the economy recovers, the destination would be primed for enhanced air service, which should translate to more visitors flying to Myrtle Beach."
"A critical component of Myrtle Beach expanding its tourism base is air service development—sustaining current service while adding new service from key feeder markets where service to Myrtle Beach either does not exist or is not competitive with other destinations," said Bill Golden, president of Myrtle Beach Golf Holiday. "The recent growth of the low-cost carrier segment for our market is a positive step towards enhancing our ability to target leisure travelers through our marketing efforts and will serve as the foundation for future growth in air service.
A tourism update will be hosted Sept. 23 by the MBACC Marketing Council, a group of chamber advertisers charged with making decisions regarding marketing administration and advertising expenditures. The update will feature presentations by two tourism experts. The agenda includes:
Opening: Ryan Swaim, chairman, Marketing Council
- Welcome: Woody Crosby, vice chairman, Marketing Council
- MBACC Marketing Update: Scott Schult
- Economic Update: Dr. Taylor Damonte, director, Clay Brittain Jr. Center for Resort Tourism, Coastal Carolina University
- Spring and Fall Travel Research: John Pelletier, chairman, Equation Research Inc.
- Q&A
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