Black Friday is an important day for retailers every year, but this year especially so. Stores are marking everything down and shoppers are taking advantage. Coming off one of the worst years in history, it's nearly critical retailers make money.
The early birds were wiped out by the time Coastal Grand Mall filled with shoppers. It took a few hours for the halls to fill up, compared to years past, but the deals were waiting. Megan Jordan of Conway came prepared with a list. “Actually, I have it mapped out, said Jordan. We've already marked a lot off of our list."
Consumer Reports said clothes top the wish list this year with 71 percent of shoppers hoping to grab garb deals. Electronics came in at 71 percent while 56 percent of people planned to shop for toys. Oddly, 66 percent of shoppers planned to buy for themselves, possibly due to a year of cutting back. Some also cut down their lists. “It's shorter this year,” said Teresa Green of Andrews, SC. “But, I'm picking up a lot of extra stuff I didn't plan to because of the deals."
"I do all of my Christmas shopping on Black Friday,” said Chris George of Florida. “I just get up, roll out of bed, I don't even brush my hair obviously, don't even shave and come out to fight the crowds." And fight some did, including George’s brother. "I got in an argument with a guy over the last [Barbie SUV], we were arguing over the last ticket and I won,” said Craig George.
Another battle for traditional brick and mortar stores is their fight for the online shopper. Consumer Reports said shoppers want hassle-free convenient shopping this year and that's what they're going to look for, as well as deals. Retailers will hold their breath until the sales figures come out in December.
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