MYRTLE BEACH - Officials with the NAACP say the civil rights group will conduct its fifth annual Operation Bike Week Justice to monitor activities during the annual Memorial Day motorcycle rally in Horry County.
According to a news release, throughout the weekend, NAACP teams will be monitoring police activity, observing the practices of local businesses and watching traffic patterns.
In 2006, the NAACP settled a three-year-old long discrimination lawsuit against the city of Myrtle Beach and several area businesses that alleged that participants in the Memorial Day rally were treated differently than bikers who took part in the annual Harley Rally, which takes place earlier in the month of May.
The NAACP says that while some progress has been made over past three years, several businesses remain closed and "continue to engage in discriminatory practices despite being aware of the lawsuits and Operation Black Bike Week Justice." the release said.
"The NAACP is committed to fair and equal treatment of all people," NAACP President and CEO Benjamin Todd Jealous said in the release. "We support everyone's right to recreational opportunities and discrimination should not be tolerated for anyone."
The NAACP will set up a hotline for individuals to report complaints. The toll free number is (888) 362-8683. Individuals can also come to Mount Olive A.M.E. Church located at 1108 Carver Street in Myrtle Beach to file complaints in person.
Stay with News 13 and scnow.com for more on the Memorial Day Bike Rally throughout the weekend.

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