When North Myrtle Beach city council voted to give $235,000 to the North Myrtle Beach Chamber of Commerce to invest in a new marketing blitz, council members hoped the city would see a positive return.
Wednesday, city leaders and chamber officials offered an update on how the campaign.
According to officials, the total economic impact of the campagin could reach $65 million this tourist season.
"I think this is something we found very valuable this year," said councilman Bob Cavanaugh. "We may even think of using it next year, if, unfortunately, the economy doesn't improve as much as we'd like," he said.
Marilyn Rinehart, the marketing and advertising director for the chamber, said the advertising blitz hit multiple platforms online and in major publications in markets within driving distance of Myrtle Beach. She said the city had ads on such notable websites as theknot.com, tripadvisor.com, and in major publications like Parade magazine.
City officials say it won't be easy to tell the full economic impact of the campaign until the end of the year, as many people don't make vacation reservations until the last minute.
Web Search powered by YAHOO!
|
NewsNews
North Myrtle Beach officials call advertising blitz a success
North Myrtle Beach Chamber Of Commerce Marketing and Advertising Director Marilyn Rinehart addresses the media at the chamber on Wednesday
By:
|
SCNow
Published: May 06, 2009
Published: May 06, 2009
Email
Facebook
Google
Twitter
Favorites
MoreAdvertisement
View More:
Advertising Blitz,
Bob Cavanaugh,
Councilman,
Director For The Chamber,
Marketing And Advertising Director,
North Myrtle Beach Chamber Of Commerce
Not what you're looking for? Try our quick search:
Reader Comments
*Facebook Account Required to Comment. If you are not already logged into Facebook, please click the comment button to do so.Deal of the Day
Advertisement
Weather
Latest News Video
Advertisement
Advertisement