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FPI MBE says it plans to rebrand the Hard Rock Park Brand

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FPI MB Entertainment LLC (FPI MBE) confirmed Monday that although it did not receive the expedited injunctive relief sought through the United States Bankruptcy Court for the District of Delaware regarding claims of Steven J. Goodwin to some of the Park’s intellectual properties (IPs), it will proceed to rename and rebrand the Park's attractions as deemed appropriate and as originally planned. Park management is moving forward with its target of a Memorial Day opening.

The Honorable Kevin J. Carey, on behalf of the United States Bankruptcy Court for the District of Delaware, denied FPI MBE injunctive relief on the limited and expedited record. He, nevertheless, left open the issue of ownership rights to the IPs following further proceedings in other venues.

FPI MBE maintains that the IPs now claimed by Steven J. Goodwin were inappropriately taken in the first place and transferred under the Bankruptcy Court’s Sale Order without objection. It plans to rename and rebrand attractions as appropriate in the interest of time and improving the Park's appeal.

“We plan to move forward with a Memorial Day opening and today’s ruling doesn’t change anything to affect our timeline,” said Steve Baker, President of FPI MBE. “If anything, this provides us more of an opportunity to totally rebrand many areas in the Park we felt needed to be more family friendly and better represent everything we have to offer. Sure, we’ll have to move a bit faster, but we feel today’s outcome in no way affects our plans to unveil a brand new Park experience for our guests starting in May.”

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