The Grand Strand is high in the sky; again.
US Airways profiled Myrtle Beach this month in its latest in-flight magazine.
The magazine features the city as a world-class vacation destination in over 30 pages.
Some city leaders said this is probably the biggest promotion the Grand Strand could get; for free.
"The appeal for the destination is that not only it promotes tourism but real estate and all that is going on through the Grand Strand,” said Brad Dean, President of The Myrtle Beach Area Chamber of Commerce,”it’s free publicity that we simply couldn't afford to pay for."
The magazine calls the area a ‘star attraction’ and ‘world class destination’.
“The profile really hits home the point of how affordable the destination is which is a great value for 2010 travelers and it also talks about some exciting new projects underway like the boardwalk,” said Dean.
The magazine highlights everything from pictures of the night life, to pictures of the ocean and perfectly manicured golf courses.
"The good news is this is the December issue and there are probably more than 3.1 million people that are going to read this because I think more people probably travel in December than they do in January and February," said business development director, Bill Britton with the Myrtle Beach Regional Economic Development Corporation (MBREDC).
The magazine show cases the Strand as a ‘hot spot’ from low cost of living to shopping and plenty of dining options.
Britton said that this type of exposure is an opportunity city leaders recognize as the many things the area has to offer.
He said the magazine dedicated more pages on featuring the large resorts and hotels, down to the mom and pop operations, than it did in its 2007 feature issue.
Dean said some local businesses even bought advertising in the magazine at a discounted rate.
"If I owned a small sandwich shop or a small clothing store, I would be tickled to death…you mean somebody did this and it didn't cost me anything?" said Britton,” it shows how diverse we are we are not just an oceanfront town we are long and we are deep.”
The airline only chooses half a dozen vacation destinations every year to feature however; this will be US Airways' largest profile in the history of its magazine.
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