The advertising firm Brandon Agency Inc and owners of Freestyle Music Park came to an agreement Tuesday to settle unpaid claims that the agency says the park failed to meet for marketing services performed and media placements.
According to the Associate Press, the ad agency claimed that the attraction owed more than $1.4 million in unpaid balances. In addition, the park's agreement with the firm included a $35,000 fee for brand development and campaigning and $7,000 in various public relations supplies.
Earlier, Tuesday morning Scott Brandon owner of Brandon Agency Inc. said in a statement:
The ownership and management teams at Freestyle Music Park are great to work with. Steve Baker, John Stine and their entire group have done an incredible job getting the park open in such a short time frame. However, they have been challenged by a tough economy. We filed this action as a precaution to protect any rights we have. While we will no longer provide ongoing marketing services, we will continue to work with them on a consulting basis to help make the park a success and hopefully we can get this issue resolved very soon so that we can work on more productive matters.
The two parties met privately Tuesday afternoon and released a final statement of an agreed settlement:
The Brandon Agency has agreed to dismiss the complaint without prejudice. The Agency will continue to provide marketing consulting services for Freestyle Music Park.
“It was never our intent to cause harm or damage to FPI MBE or Freestyle Music Park with our claim,” said Scott Brandon, president and CEO of The Brandon Agency. “We have always had and continue to have a great relationship with the park’s ownership and management groups and look forward to a long and prosperous future marketing the theme park to local residents and tourists to the Myrtle Beach area.”
“We remain committed to the success of Freestyle Music Park and the residents of Myrtle Beach,” said Steve Baker, president of FPI MB Entertainment, LLC,. “We also remain committed to all local businesses that have helped us from day one to get the park open and operating this season. Our goal is to have solid relationships with all of our partners for many years to come.”
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